Final Treatment

In our music video we have planned to show the artist wearing similar clothes to what our target audience wear. From the feedback we have also learned that it is important to have the right setting throughout the video in order to match the lyrics and harmony in the song so it will appeal to our audience throughout. From the research we have carried out by looking at videos, pictures and websites we have seen how it is important to get the right shots and editing styles to match the genre we are showing  and therefore will appeal to our audience. The artists we have looked at have shown throughout their videos their sense of style in their props, shots and editing styles. For example in Kings Of Leon's video 'Back Down South' throughout we see their sort of rural area they suit to best and it would be wise for us to follow this to show our artists persona. The certain effects we have seen in other artists videos during our research have proved to be very useful in giving us an outline of what effects should be used in our video. In Maverick Sabre's video 'I Need' throughout we saw a rough effect in some shots which looked old fashioned but suit him as an artist and his song and we plan to project this in ours. The certain shots we have seen have shown us what would be suitable when filming ours, an example we really liked was Keaton Henson's 'Strawbear' has close-ups and extreme close-ups as wells as shots focusing on small details not giving away too much of the artist as a whole to the viewer.  

For our digipaks we have decided to go for a simple animated style with not too much detail into the cover to keep it basic but also artistic appealing to the audience. We haven't seen that many like our idea and is why we would like to be the first to create something unique and different. An example that is basic could be Keaton Henson or Jason Mraz becaue both of theirs are simple. 

The typography we are planning to use is Helvetica font and this font is basic but matches well with our genre of music, artist and video. It also appeals to our target audience as this is one of hipsters favorite font. Like we have seen from these two examples it appeals well. 



For our magazine advert we want to go for a similar image we are showing on our digipak but also keep the image different and still appealing to our artist. So the image will be bigger, better, same font and eye catching so we are heading in the right direction in terms of appealing. From our research we have seen that artists in similar genres have the artist as the main focus but some don't and focus on other images that have some sort of relevance to the album or a song featured on the album. We would like to show this with having some sort of relevance to the song we are doing for the video but also show the artists persona. The sort of critics and reviewers on the advert would be someone like Q music or others that are into the genre we are signifying. The artist name would be quite big along side of the image so they are both the main focus and also we would have the stores they will be able to purchase from someone like HMV because they sell all genres. Also we would have Carl Hauck's official website so the audience know where else to get more information from.