Our planning so far.

Audience Theory:
Our audience research we carried out by survey monkey and this helped a lot towards in what our audience wanted to see in our music video and how it would suit them. After we created an audience profile to brainstorm what our ideal audience member would be like in terms of dress, artists and songs. From this we have looked at how we could apply this to all three of our products and how our song will suit to the shots, storyline, props and most importantly the song and lyrics. For our digipak and magazine adverts we had looked at other artists that would suit our genre so that we are heading in the direction that our audience will favour using all the right perks to do so.
Others we looked at in terms of interesting examples that would be considered are:

Representation Theory:

Our artist is a male so we have considered to follow what male artists are normally seen like in videos. Looking at solo male artists within our genre such as James Morrison, Ben Howard, Jason Mraz etc. we have learned that their style is similar.

Ben Howard follows the style and aspect we wish to carry out with the scenery. Like in the video you see his perks because of his career but you also see what he carries out in spare time away from his career. He goes around on a bike mostly visualising all aspects around making it based on location. In our video we want to show that aspect of freedom and escaping from the real, tough world.

In James Morrisons video it has some interesting shots that we took into consideration. There is a certain shot that we liked and he had his guitar and the camera tracked down the cords to the strum to show the guitar. This could give a lot of representation towards the artist making us as the audience know what type of person he is like and most importantly what he is like when it is about music and lyrics.

Conventional Styles of Music Videos and Media Language:

For our video we are following a narrative because it suits to our lyrics. We are having the narrative of our artist not being allowed to express or be himself in the real world but when he enters a calm, outside, nature location he is who he is. Expressing through his music. We are having the peformance aspect too so that we have the artist relating with the songs so that the narrative and lyrics will carry out what we intended. Other videos that carry out this aspect follow this same sort of path so that the audience does not get bored very quickly, always being entertained shot after shot. We have considered to show a lot of close ups making sure that the audience understands and can maybe relate to our artist through the shots. The close ups will make the understanding of the artists emotions more clear and also by how he is saying the lyrics.