Blog Reflection Week 8

This week we looked at some digipak examples to help and a main influence came from Radiohead's 'I Might Be Wrong' Live Recordings.

This helped us branch out ideas what we would put on the digipak and what would be needed in terms of information on the label and artist etc. We have also been experimenting on fireworks trying to make a old fashioned book page in the background. By this we have been merging colours like browns and creams and blendening them to get the effect. For our digipak we had scanned into see if we could photoshop the drawings of our leaves in the background which we are still in the process of doing. We are also planning to film next week during our holidays as we will have a whole day to do our filming and will not have to worry about time. This will enable us to get most of our filming done ready to edit when back in school. We have filming to do in school too which we will film on a day after school so we have the room free. Overall, this week we have been able to do a lot of planning and preparation for our three products making us sure of what we need to do over our break and when we get back to school.

Blog Reflection Week 7

This week we have shot recci shots that we could potentially edit like when editing our real music video. This will enable us to learn some more new skills in terms of editing when it comes to the real thing. We planned out the digipak and magazine so we know what it would contain when it comes to making the actual product we know what it will contain. We also carried on looking at the recci shots we filmed and what type of effects and editing styles we could add to make it look more interesting. We researched over the Internet different ways we could do this and we found out there are many different ways to give it a vintage look. This was done by changing colours to more reds when in the sunlight and more blues out of the sunlight giving it that summer and winter look. The colours go well as they contrast with what has been filmed like we filmed leaves and tried to focus on a leaf whilst the rest went out of focus then to add colour we a blue and purple shade to match the leaves.

Here below is some of our recci shots we filmed and edited to what we could potentially use when it comes to our actual music video:

Digipak Plan & Ideas:

Front Cover:

• The title: Carl Hauck - (Album name), Top centre placed.
• Book border.
• Sticker label of a bonus track or songs featuring on the album that are well known from the artist.

Back Cover:

• Border of book.
• Listing of tracks on the album.
• Information on the artist, websites and other information about the label in small print.

Inside Panels:

• Leaves flowing through all 3 panels and in the middle could have some lyrics of writing relevant to artist, genre or song.

CD Panel:

• In the inside of the panel it will contain the same image as the others.
• On the outside it could have a picture to signify that it contains the music.

CD:

• The artist name.
• Album name.
• Record information and label.
• Image.

Recci Shots:

Blog Reflection Week 5.

We had received feedback from our teacher on our idea for our music video and we considered to change it around a bit. By this we added a story line of some sort to make it more interesting. We carried on with shots looking at examples of existing videos that would suit our song and look at the shots they have carried out in theirs. 

This video inspired us to take that step further with shots and conventions towards our genre. We thought the way Ben Howard has used his storyline with the song matches extremely well and could be something we could carry out in our own. These artistic shots will help connote what the artist is like and too the meaning behind his song.

Production Schedule

Open publication - Free publishing - More

Magazine Advert Plan:

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Plan for digipak and magazine.



Shooting Script.

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Blog Reflection Week 6.

This week again we carried on with our shot list making the shots very related and suited to our song. We looked at similar videos again to give us some inspiration with ideas. Also this week we changed our idea completely to make it more appealing as we discussed with our teacher a new idea and she favoured it in terms of narrative and shots. She thought that it would go better with our song and lyrics rather than our original idea.

Another task we carried out this week was desiging our flatplans for our magazine and digipak. We decided to go for a hand drawn animation so we considered this by looking at images of hand drawn guitars, leaves and other images for backgrounds like old paper and vintage covers for books. Because in our video at a point we have a book we thought that it would go nicely with our design.

Our planning so far.

Audience Theory:
Our audience research we carried out by survey monkey and this helped a lot towards in what our audience wanted to see in our music video and how it would suit them. After we created an audience profile to brainstorm what our ideal audience member would be like in terms of dress, artists and songs. From this we have looked at how we could apply this to all three of our products and how our song will suit to the shots, storyline, props and most importantly the song and lyrics. For our digipak and magazine adverts we had looked at other artists that would suit our genre so that we are heading in the direction that our audience will favour using all the right perks to do so.
Others we looked at in terms of interesting examples that would be considered are:

Representation Theory:

Our artist is a male so we have considered to follow what male artists are normally seen like in videos. Looking at solo male artists within our genre such as James Morrison, Ben Howard, Jason Mraz etc. we have learned that their style is similar.

Ben Howard follows the style and aspect we wish to carry out with the scenery. Like in the video you see his perks because of his career but you also see what he carries out in spare time away from his career. He goes around on a bike mostly visualising all aspects around making it based on location. In our video we want to show that aspect of freedom and escaping from the real, tough world.

In James Morrisons video it has some interesting shots that we took into consideration. There is a certain shot that we liked and he had his guitar and the camera tracked down the cords to the strum to show the guitar. This could give a lot of representation towards the artist making us as the audience know what type of person he is like and most importantly what he is like when it is about music and lyrics.

Conventional Styles of Music Videos and Media Language:

For our video we are following a narrative because it suits to our lyrics. We are having the narrative of our artist not being allowed to express or be himself in the real world but when he enters a calm, outside, nature location he is who he is. Expressing through his music. We are having the peformance aspect too so that we have the artist relating with the songs so that the narrative and lyrics will carry out what we intended. Other videos that carry out this aspect follow this same sort of path so that the audience does not get bored very quickly, always being entertained shot after shot. We have considered to show a lot of close ups making sure that the audience understands and can maybe relate to our artist through the shots. The close ups will make the understanding of the artists emotions more clear and also by how he is saying the lyrics.

Blog Reflection Week 5.

This week we have been finishing off group work like our focus group and final treatments. From our feedback we had learnt a lot about what our audience wants and is expecting to see in our video from hearing the song. We gathered our ideas together and put them into our final treatment so we understand ourselves what we are heading for in terms of our video, magazine and digipak. We have again been looking at similar artists that are within our genre and would suit our idea for our video, these are some videos that we looked at:

This video really gave us some ideas as the whole greenery area is what we are heading for so some of the shots towards the beginning gave use some ideas. This we used to help us create shots for our shot list and what we could be considering to film in our own.

Another video was James Morrison's video as he had some shots with him and his guitar that we could follow and try to create into our own. The shot you can see below was something we also wanted to show as it was interesting shot that could go with our song having a guitar as one of our main instruments. Another of Ben Howard's videos called 'Only Love' also had really interesting shots that we could take into account. Mostly they were shots focusing on things that we wouldn't focus on all the time like birds, branches or even other little things. This sort of aspect follows our song and also the lyrics and can be useful when interpreting our song right for our audience.