Styles and Conventions of Music Videos.

Popular Music Genre:
A popular music genre is where the video clearly matches the genres stereotype and this clearly shows the genre through the use of the shots and the artist, what they're wearing and where they are.

The reason why this sort of rap video is shot like this is purely to match who the artist is and his genre. So Jay-z would be in an urban area showing off designer things but not being in the richest of areas to show what stereotype people are generally expecting whilst watching this sort of genre. This would automatically make audiences think that rap music always revolves around drugs, alcohol, urban areas and designer clothing. We could use this for our video because our genre is acoustic and normally these sorts of genres in their videos show the artist usually with a guitar and also in a landscape rural or even urban area.

'As-live':
An 'as-live' performance is where the artist has a performance which is in front of a fake audience as they are purely there for the video.

The reason I chose this video was because here the women that are standing around the stage have been purposely put there to watch JLS perform. Due to it being men it is obviously going to appeal to women and can with men too but this video shows that appeal with opposite sex very clearly. Other conventions like what they are wearing is almost revealing their top half of their bodies and we do see Aston with no shirt on purely to attract. This would impact hugely on their female audience due to what they are wearing and the women surrounding them to support who the video is trying to attract.

This potential style can be used in our video to make it more appealing to our audience because what we see here is purely for attraction which appeals hugely on their audience.

Narrative:

Narrative is where the video shows some sort of storyline that matches the situation the lyrics and the music are trying to show together.

Here in Katy Perry's video we see the story of a couple when they are young living happily and in love and later on in life she regrets the mistakes she made with her boyfriend when she is old and married to someone else. This could be seen as a typical Hollywood storyline of a couple living life on edge as it is seen in romantic comedies all he time. Also Katy Perry being American herself would reflect her as an artist and her surroundings as she could relate it to her own relationships in the past or something creative and has been written purely to suit the style she is trying to show. Audiences could relate to this by being in relationships or loosing someone that you had to reflect emotions that are shown in the lyrics and music to create the video into something reflecting those emotions. 

Interpretative:
This is when the lyrics in the song are clearly shown through the video, so when somebody for example if in the lyrics it says they are getting up that will be clearly interpreted by being shown an exact shot.

In Kesha's video we see her exactly showing in her actions what her lyrics are saying to interpret what she means as an artist through her lyrics. However it is not complicated things in lyrics that are interpreted just the general things anybody would know. This could have been used to reflect her simplistic ways that she sings as she doesn't have a lot of high notes as majority of the time it is all in time with the beat and her voice sounds as if she is talking. This could impact audiences by the way she chooses to show things and what she generally means with her lyrics. This can be use in our video by using some shots to state the obvious of what is being said in the lyrics.

Surrealism/Abstract:
These sorts of videos are very unexpected and not what you would regularly see or think a video would be like. They are very unique in their own way.

 

Marilyn Manson is usually known is abstract ways and that is what makes him as a person and as an artist reflect this in his music and videos. In this video we see a normal high school house party where Chris Evans is seen as a jock drinking and hanging with girls is the usual stereotype towards teenagers then. Marilyn himself comes along with his group of friends and breaks the normality into the extreme. He has obviously broke the stereotype to represent who is as a person and to show his uniqueness and is why this would impact on his audience a lot as they may also follow in his footsteps. This would be hard to show by going against the normality but can also be very humerus but I wouldn't really like to use this style.

Animation:

This is where computer technology has been used to create fictional backgrounds images and objects. Like seen in the video below with the animated background.

In this video we can see that the whole background has been made out of jelly beans and from the research I did I found out that it took nearly two years to complete the video. You could imagine why it took so long by coordinating the colors and the images with jelly beans would have taken forever to do. She seems a very jolly and laid back person and the use of animation could have been used to signify who she is and what her song is trying to show. This is really appealing to audiences as it is not something that is always seen in music videos and is why it is always interesting to watch something like this. It would be good to try use this style for our own video but will be hard and time consuming but it would produce something effective and appealing.

Intertextuality:

This is where a video has been made to represent another media text like for example a music video has been made promotional wise to sell a film. 

 

 

This video has been purposely made to promote the movie 'Men In Black' and also because Will Smith is an artist/actor it is very useful to make him feature in the song and video. This then will appeal to audiences and get them to watch the movie as well as listening to the song and to promote and gain as much awareness as possible. This could be used for our own but it would be better to create something new and not used from another media text.